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Beauty Industry, Beauty Launches

Origins Launches New Packaging to Reflect Sustainability Goals

The new Youthtopia plant-powered skincare collection's new packaging reduces plastic use by 35%.

Origins, an Estee Lauder Companies brand, introduced new sustainable packaging—and the new bottles and jars reduce plastic use by 35%. 

Origins’ new Youthtopia Collection, a plant-powered skincare line, is the first launch in the newly developed packaging. 30% of the materials in the new packaging portfolio are post-consumer recycled. 

The new packaging reflects the brand’s commitment to sustainability. The collection comes in FSC Certified cartons that are responsibly sourced. Plus, Origins plants two trees for each one harvested for its new packaging.
 
The new packaging colors reflect a “natural, earthy aesthetic that aligns with Origins’ botanical heritage,” the brand states. 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Origins (@origins)



 

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